March 27-31, 2006
Promotional Strategies for the Gaming Industry
Casinos spend thousands of dollars on promotional activities to attract customers
and increase business. How many of these activities are costing more than
they are bringing in? Are your promotional events as successful as you
would like them to be? Join top marketing professionals with extensive
gaming industry experience as they share their knowledge and expertise
on what works and what doesn't work. This cutting-edge, in-depth course
will provide an opportunity to gain the knowledge and tools necessary to
develop and implement successful promotions that will give your casino
the competitive edge!
You will examine the net worth of a property's promotional activities and
take away new ideas and management tools for immediate implementation in
planning and evaluating your own promotional events.
Topics will include:
- Developing a strategic plan for promotional events
- Identifying objectives and outcomes for each event
- Elements of a planning
matrix
- Promotional event criteria
- Customized feedback — bring a sample of your
promotions!
- Market research — which customer and why?
- Communication strategies, including
media options and how best to advertise
- Database and direct-mail management
- Internal marketing strategies — engaging
your employees in the promotion
- Financial analysis, evaluation tools,
proformas
This course is excellent for all department managers, especially those
who are directly involved in promotional events activities.
March 27-31, 2006 • Sched. #: 061GM402
Registration, Tuition and Accommodations
Option 1 - The tuition for this weeklong
course is $2,500. This includes instruction, course materials, lodging
(five nights, Sun – Thurs.) at the University Inn, located on the
University of Nevada, Reno campus, breakfast & lunch, refreshment breaks,
one group dinner and field trips. Room reservations are automatically made
at the time of registration.
Option 2 - The tuition for this weeklong
course is $2,250. This includes instruction, course materials, orientation
breakfast, all lunches, refreshment breaks, one group dinner and field
trips. Lodging reservations are the responsibility of the participant.
Classes will be held on campus in the Continuing Education Building, 1041
N. Virginia, adjacent to the University Inn. Receive
a 10% discount when registering two or more people from the same organization.
To register please call (775) 784-4062, 1-800-233-8928 or FAX (775) 784-1605
or (775) 784-4801.
For more information, call, e-mail or write:
Connie Rehard or Cheryl Olson
Gaming Management Programs
Extended Studies/048
University of Nevada, Reno
Reno, Nevada 89557
(775) 784-4046 or 1-800-233-8928
e-mail: gaming@unr.edu
Registration
Please see our registration page for complete information
and registration options.
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